Friday, December 18, 2009

Less Risk, More Return [comps & revised comps]

Lee Hull

Still in process and trying to simplify. First round we decided the imagery was too typical and perhaps overused. We went in a different direction for second round and used more illustration. Now we are working on a typographic solution. Design is a process, and it is interesting to contemplate the many avenues a cover can travel. Each has a different feel, and will attract a different audience.



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